Welcome to the Smartways Brand and Marketing Review. You have been selected as a key stakeholder whose vision and insight will be critical in ensuring that the outcomes from this survey are beneficial in making educated decisions.
The goals of this review are varied but at the top level we are focused on gaining detailed internal and external analysis highlighting how our brand is currently performing compared to our company goals and looking at the wider landscape to check how that performance positions us in the market.
- Establish the performance of our brand against our current strategic objectives
- Discover our strengths and weaknesses
- Align our strategy more closely with the expectations of our customers
- Understand our place in the market compared to the competition
- Align Smartways with our customers’ requirements and expectations
- Highlight and communicate our evolution as a business and exhibit our core customer focus.
- Increase our visibility and our customer exposure
- Ultimately support the growth goals of the company
Thank you for your valuable input into the future branding and marketing of Smartways. We will keep you informed along the journey and may reach out at a later date for further feedback.